Watch Valley

Switzerland

Anura Rafael grew up in the heart of the Swiss ‘Watch Valley’ into a family of watchmakers. His father is an architect which strongly imprinted his love for horology and design.

These passions led him to study in the fields of micro-techniques and graduate in watchmaking engineering. For over 15 years, he worked behind-the-scenes contributing to numerous horological projects for some of the world’s best-known brands.

Today, the launch of his own brand is a natural progression in allowing his creativity and entrepreneurial spirit to fully flourish, enabling him to develop and design his own products, watches and movements. A firm believer in authentic watchmaking and craftsmanship, Anura Rafael works with some of Switzerland most talented craftsmen and professionals to push traditional boundaries ever further.

‘It is not through doing what everyone else does that you become someone’